Tata Motors to discontinue underselling cars – Vista, Aria on top?
Tata Motors has endured about 40% decline in YOY sales of Indica and Vista, and has readied new product launches to revive brand image and sales. Relying on upcoming cars, Tata may not need older models that do not sell well anymore. Hence, the company is expected to reposition or phase out those variants that stagnate company growth.
It might be disheartening to learn that Tata would possibly discontinue some of its popular cars, but the Indian automaker has a promising lineup of launches that could help it inch its way back into lost market share.
Zest and Bolt are ready for launch, and expected to put Tata back on radar in their respective segments. Zest compact sedan will be launching earlier than Bolt, most likely around July 2014, while Tata may take some time to launch Bolt for better learning of public reception. Also, Bolt may be reserved for festive season launches.
In addition, Safari Storme and Tata Venture MUV could be relaunched later this year to overhaul the company’s product portfolio. By that time, Nano Plus with 3 cylinder 1 litre engine and Nano AMT (Automated Manual Transmission) should be ready for launch as the company is evidently concluding test drives.
Via – Economic Times
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