Tata Motors to discontinue underselling cars – Vista, Aria on top?
Tata Motors has endured about 40% decline in YOY sales of Indica and Vista, and has readied new product launches to revive brand image and sales. Relying on upcoming cars, Tata may not need older models that do not sell well anymore. Hence,¬†the company¬†is expected to reposition or phase out those variants that stagnate company growth.
Tata’s¬†non-performing cars have been playing a key role in sales decline. Variants of Tata Vista, Manza and Aria are expected to receive the boot. Indica and Indigo models will continue to be offered as Tata does not expect the duo to affect sales of new Bolt and Zest¬†yet to be launched in same segment. While¬†these cars have helped Tata fortify its¬†name and trust¬†in India (except unfortunately Aria), much¬†time has passed, and people’s requirements have exceeded what Tata still offers in its product lineup.
It¬†might be disheartening to learn that Tata would possibly discontinue some of its popular¬†cars, but the¬†Indian automaker has a promising lineup of launches that could help it¬†inch its way back into¬†lost market share.
Zest and Bolt are ready for launch, and¬†expected to put Tata back on radar in their respective segments. Zest compact sedan will be launching earlier than Bolt, most likely around¬†July¬†2014, while Tata may take some time to launch Bolt for better learning¬†of public reception. Also, Bolt may be reserved for festive season launches.
In addition, Safari Storme and Tata Venture MUV could¬†be relaunched later this year to overhaul the company’s product portfolio. By that time, Nano Plus with 3 cylinder 1 litre engine and Nano AMT (Automated Manual Transmission) should be ready for launch as the company is¬†evidently¬†concluding test drives.
Via – Economic Times