Tata Motors has announced the launch of a new package of offers called ‘Keys to Safety’
Tata Motors ‘Keys to Safety’ package brings together a multitude of offers for customers. It brings together easy financing, affordable EMIs with long tenure loans, and special offers for frontline warriors. Those buying Tiago, any variant can avail of a customised EMI plan starting at Rs. 5,000 every month for 6-months. The EMI amount (for a loan amount up to Rs. 5 Lakh) will gradually increase over a 5 year maximum tenure loan.
With manufacturers required to sell only BS6 compliant vehicles from April 1, 2020, Tata Motors was well prepared for a smooth transition. The manufacturer was able to introduce its BS6 range in time. But since we’re living in the times of the Covid-19 pandemic, business operations have been stalled globally.
With India now limping forward in its fourth lockdown, business has been next to nothing in the automobile segment. In April 2020, domestic sales was reported at zero. With permissions for manufacturing, and dealership opening handed out this month, manufacturers are beginning to work in phased manner.
Customers can select from three value adding options while paying their final EMI. The last bullet EMI can be paid in full (approx Rs. 90,000 on loan of Rs. 5 Lakhs) and take full ownership. One can return the vehicle to financing partner, Tata Motors Finance in the face of financial difficulty. Customers may also choose to refinance the final EMI.
Tata Motors is offering 100 percent on road funding on their SUVs Nexon and Harrier. Customers can avail of long tenure EMI schemes (up to 8 years) to lower monthly EMI payment. The offers are curated for all Tata Motors’ cars except Altroz. COVID frontline warriors (doctors, healthcare professionals, essential service providers and police can avail of special benefits of up to Rs. 45,000 on all Tata Motors cars except Altroz.
Vivek Srivatsa – Head, Marketing, Tata Motors Passenger Vehicles Business Unit said, “At Tata Motors, we manufacture cars that are proudly Indian with international quality, design and safety. In the current times, with safety as the top priority, customers are seeking personal mobility options that are affordable and convenient to avail.”
Those keen on buying a car can make use of online channels to schedule a test drive, make bookings, and select preferred financing option. At present, over 270 showrooms and 318 workshops are operating following new standard operating procedure (SOPs). These revolve on minimised physical interaction and maintenance of necessary physical distance, while keeping in mind health and safety of staff and customers.
