Tata Motors Indonesia sales cross 400 units in 6 months
Indonesia is one of the important ASEAN markets for Tata Motors, who are represented in the country through their local partners PT Tata Motors Indonesia (TMI) and PT Tata Motors Distribution Indonesia (TMDI). Finding it difficult to compete with Japanese brands, since their launch in December, Tata Motors have managed to sell about 400 cars in Indonesia.
Tata Motors sells five products in Indonesia – Vista, Safari Storme, Aria, Super Ace and Xenon. The auto major has a well established dealership and service network in the country for all its cars and utility vehicles which are CKD assembled.
Ever since sales of Tata cars commenced in December 2013, the company has sold over 400 units. Thought he number is very small, the positive thing to note here is that the sales figures have shown a positive growth each month since launch. With the festive season of Ramazan and the holiday season fast approaching Tata Motors Indonesia looks ahead with hope and confidence.
PT Tata Motors Indonesia (TMI) and PT Tata Motors Distribution Indonesia (TMDI) are both focusing on branding and networking to increase their reach and compete with 38 different brands of cars already well established in the Indonesian auto sector.
Tata Motors Indonesia hopes to achieve a top 15 position where sales volumes are concerned with their range of cars and commercial vehicles by 2015, and top 10 by 2018. The company is also in talks with Tata Motors India to import Nexon SUV for display at the 2014 Indonesia International Motor Show. This will help company get feedback of what buyers in the South East Asia think of this concept.
At present there are 37 service and spares outlets in Java which will be increased to 60 by the end of this financial year while there are 6 sales, service and spare parts dealerships in Jakarta Cikarang, Solo, Surabaya, and Malang which could increase to 25.