Tata Motors Mumbai Concorde Showroom redesign is a first

Tata Motors has launched a new format for passenger car showrooms. Five sales points across India will be upgraded by March 2013 as per this…

Tata Motors Mumbai Concorde ShowroomTata Motors has launched a new format for passenger car showrooms. Five sales points across India will be upgraded by March 2013 as per this new format which will be opened in the metros. Speaking to the media on this new format Mr Ranjit Yadav stated that the new format will include a video wall, Wi-Fi capable lounges, accessories and lifestyle products and a café and play area.

This new format though initially planned for passenger car showrooms in the metros will soon make their way to Tier II and Tier III cities. Upgradation of the Tata Motors’ showroom in Central Mumbai spans 4,400 sq ft with a 100 sq ft frontage. The showroom boasts of video walls where customers can configure their own cars through the use of a tablet PC while a large display area will house a range of accessories and lifestyle merchandise.

State of the art customer lounge area, café and Wi-Fi connectivity at the showroom enhances buying experiences for customers. Yadav did not reveal investments that would go into the upgradation but stated that significant investments have been made in the Tata Motors’ showroom in Central Mumbai.

India auto news release: Tata Motors’ flagship showroom for passenger vehicles

Tata Motors takes the retail experience to the next level ensuring best-in-class customer experience in sales, service and beyond

The company offers a hi-tech showroom with:

  • Video walls where customers can configure their cars real time using tablet PC’s
  • Luxurious customer lounge area with Wi-Fi connectivity
  • Specially trained managers
  • Branded accessories and lifestyle merchandising.
  • Café corner
  • Play area for children

Tata Motors today opened its new look, stylish, tech-savvy best-in-class flagship showroom, for superior customer experience. This new showroom is an enticing hub of first-in-class human-machine interface and contemporary styling.

The dealership was inaugurated by Mr. Ranjit Yadav, President, Passenger Vehicle Business Unit, Tata Motors.

The newly renovated showroom spans across 4,400 sq.ft. and the 100 sq.ft. plus exterior frontage now features a new identity signage as well. The new showroom comes with  a luxurious, contemporary customer lounge area, Wi-Fi connectivity, a café, children’s play area, state-of-the-art video walls where customers can configure their cars real time using tablet PC’s, a revamped display area and a vibrant display area devoted for a range of accessories and lifestyle merchandising.

Speaking on the occasion, Mr. Ranjit Yadav said, “Customer centricity is the hallmark of Tata Motors. As desired by today’s Indian motorist, the showroom offers best-in-class service in a stylish and premium format to enhance the buying experience of our brands. This new look and feel will be extended to the rest of the network as well and will herald a slew of customer centric initiatives that we will unveil over

the next 12-18 months. We are committed to anticipating and providing the best vehicles and experiences that excite our customers globally.”

Tata Motors will continue to enhance customer experience ensuring world-class retail brand offering, best vehicle ownership experience. The company will have many more such showrooms in the next few weeks.