Tata Motors Nano Drive with MTV India, season 3 returns
MTV India and Tata Nano team up yet again having explored the length and breadth of India in the first two seasons with India’s Most Social Road Trip, Nano Drive with MTV Season 3. Nano Drive with MTV’s social road trip has a popular online presence engaging audiences in deciding contestants, destinations and tasks.
For Nano Drive with MTV Season, the audience once again chooses 4 teams to compete and destinations that teams would visit. Each team will begin its trip from specific points in the 4 zones, i.e., Jaipur for North, Siliguri for East, Chennai for South and Goa for West driving in specific regions to explore unheard of locations for 21 days in a shoestring budget.
Ekalavya Bhattacharya, Digital Head – MTV India, said, “At MTV, innovation is what drives us. Our target audience keeps evolving and we have to do so too. Nano Drive with MTV is the perfect example of a cross platform, multiple screen, entertaining show. The previous 2 seasons have been fabulous and this season is set to be the most exciting one till date. We are the pioneers of branded entertainment content in India and such solutions is what differentiates us from the rest.”