Tata Motors official car partner for Royal Challengers Bangalore
Tata Motors’ Passenger Vehicles association with the Royal Challengers Bangalore (RCB) team for this season is as official car partner. Captained by Virat Kohli, the RCB team includes Yuvraj Singh, Chris Gayle & AB De Villiers. Both partners will shortly launch a series of joint initiatives to engage with customers and cricket fans.
Virat Kohli, Captain of the Royal Challengers Bangalore said, “It is extremely encouraging to see more and more marquee brands and leading corporates come on board as team partners and the team looks forward to an exciting season ahead.”
Mr. Ankush Arora, Senior Vice President – Sales & Marketing Passenger Vehicles, Tata Motors, said “We are happy to associate with a strong team like RCB. Through this association, Tata Motors Passenger Vehicles Division and RCB have brought their superstars together to offer a unique platform with an objective of engaging with customers and the youth of today around one of the biggest and passionate cricket tournaments, the IPL.”
Tata Motors’ cars will be used to transport team players. The BOLT logo features on the leading arm of the team jersey. The BOLT brand will have brand exposure at RCB’s home ground, the Chinnaswamy Stadium, along with in-stadium promotional rights. Unveiled at Auto Expo 2014, BOLT sporty hatch is engineered for global markets through teams across India, UK and Korea. A representation of the Horizonext philosophy, the hatch promises best-in-class features and showcases the Next in Design, Performance and Infotainment from Tata Motors.
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