Tata Motors official car partner for Royal Challengers Bangalore
Tata Motorsâ€™ Passenger Vehicles association with the Royal Challengers Bangalore (RCB) team for this season is as official car partner. Captained by Virat Kohli, the RCB team includes Yuvraj Singh, Chris Gayle & AB De Villiers. Both partners will shortly launch a series of joint initiatives to engage with customers and cricket fans.
Mr. Russell Adams, Vice President, Commercial Operations & Cricket Academy Royal Challengers Bangalore said, â€śWe are delighted to partner with Tata Motors Passenger Vehicles and look forward to embarking on some interesting and engaging outreach programs soonâ€ť.
Virat Kohli, Captain of the Royal Challengers Bangalore said, â€śIt is extremely encouraging to see more and more marquee brands and leading corporates come on board as team partners and the team looks forward to an exciting season ahead.â€ť
Mr. Ankush Arora, Senior Vice President â€“ Sales & Marketing Passenger Vehicles, Tata Motors, said â€śWe are happy to associate with a strong team like RCB. Through this association, Tata Motors Passenger Vehicles Division and RCB have brought their superstars together to offer a unique platform with an objective of engaging with customers and the youth of today around one of the biggest and passionate cricket tournaments, the IPL.â€ť
Tata Motorsâ€™ cars will be used to transport team players. The BOLT logo features on the leading arm of the team jersey. The BOLT brand will have brand exposure at RCBâ€™s home ground, the Chinnaswamy Stadium, along with in-stadium promotional rights. Unveiled at Auto Expo 2014, BOLT sporty hatch is engineered for global markets through teams across India, UK and Korea. A representation of the Horizonext philosophy, the hatch promises best-in-class features and showcases the Next in Design, Performance and Infotainment from Tata Motors.