Tata sales decline continues: Zest and Bolt launch awaited
India’s auto majors, Tata Motors have reported a fall in sales of both commercial and passenger vehicles. Domestic sales and exports were way lower than that in June 2013 and the company sold 38,557 units of both commercial and passenger vehicle during the month as against 52,712 units in June 2013.
Cumulative sales including exports were lower by 28% from 1,53,195 units in June 2013 to 1,09,974 units in June 2014 while only taking commercial vehicles into account the company experienced a 27% decline as June 2014 sales stood at 26,832 units and June 2013 sales were at 36,912 units. Light Commercial Vehicle sales dropped 33% to 17,212 units while medium and heavy commercial vehicle sales dropped 14% to 9,620 units.
Cumulative exports for the fiscal were also down 11% dipping from 11,435 units exported last fiscal to 10,227 units exported in the current fiscal. Sales of Nano, Indica and Indigo range declined by 33% in this fiscal to 18,518 units while sales of Sumo, Safari, Aria and Ventura range stood at 6,064 units registering a 14% decline.
Sales of Tata Motors have reported a continuous decline for months together. But, this decline is expected to end soon as Tata will launch a series of new cars by Diwali 2014. These includes new Zest, Bolt and Nano Twist Active. Showcased at the Delhi Auto Expo, all three cars are now in the final stages of testing and will be launched in the coming weeks. Many have already shown interest in these new cars, because of which, Tata Motors hopes of a revival in sales by the end of this year.
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