Tata Motors takes Manza, Vista, Indigo, Indica, Xenon, Ace and Super Ace to Philippines
At the Manila International Auto Show (MIAS) 2014 earlier today, Tata Motors announced its entry into the Philippines market. Business here will begin with exports of Manza, Vista, Indigo and Indica from its passenger vehicles segment, and Xenon, Ace and Super Ace from its commercial vehicles range. Pilipinas Taj Autogroup Inc., has been appointed distributor in Philippines.
Mr. R T Wasan, Head, International Business – Commercial Vehicles, Tata Motors said, “Philippines is one of the key markets for Tata Motors in the ASEAN Region. With Horizonext, we have embarked on a journey with a commitment to excite our customer globally and we look forward to unfold our strategy in Philippines for a deeper presence in this market across several product segments. To start with we have lined up the Xenon, the Super Ace and the Ace at MIAS based on our intense study and understanding of the customers and their requirements in Philippines.”
Mr. Johnny Oommen, Head, International Business – Passenger Vehicles, Tata Motors, said, “We are delighted to announce our entry in this exciting market. We will enter with the Manza Sedan, Vista Hatch, Indigo Sedan and Indica Hatch. Going forward we plan to augment our offerings by including other products in our portfolio on a regular basis. We are very confident with our distribution partner and we believe that their extensive network along with our global expertise will bring into the Philippines market a range of exciting Tata vehicles. We hope our new range appeals to customers and builds trust in the brand, which is integral for us.”
Mr. Dave Coyukiat, Chairman- Pilipinas Taj Autogroup Inc., said, “We are thrilled to bring to the Philippine market a range of tough and reliable vehicles from India’s largest and most trusted automobile company. Tata Motors’ name resonates worldwide. Their presence in the market will provide a chance for our consumers to choose from its wide product line-up the ideal vehicle for private and commercial use.”
At the Manila International Auto Show 2014, Tata Motors has showcased Manza, Vista, Xenon, Ace, and Super Ace. Tata Motors has established its presence in countries across Europe, Latin America, Africa, Russia, Middle East, Asia and Australia. ASEAN region focus is important for Tata Motors, with presence in Thailand, Indonesia, Malaysia and Myanmar.