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Tata Motors plan to re-open Pimpri facility for the assembly of Land Rover Freelander in India will take place this December of 2010. Pimpri facility has been idled since Mercedes Benz moved to its own plant in Pune. Tata allocated around 150 crore Rupees for this project, according to reports.
The Land Rover Freelander will be pitted against BMW X3 and Audi Q5. Price range is said to cost around Rs. 23.5 lakhs, almost the same as Honda CR-V.
The company is looking to assemble about 20 Land Rover Freelanders a month, and by mid-2011, Land Rover's compact SUV would be rolling out in the country.
A Tata Motors Official was quoted saying: Trial production will begin by December. At this point, it's not clear whether JLR will use the factory to address markets outside India.
Tata Motors acquired Jaguar Land Rover (JLR) in 2008; there are totally 4 JLR outlets in India but this would be the first time that the latter will open a plant outside the UK.
