At the all-new Tata ULTRA ILCV range launch, Mr. Ravi Pisharody, Executive Director, Commercial Vehicles Business Unit, Tata Motors Ltd., said, “After the world-class range of Prima trucks, we now introduce another global standard of trucks in ILCV segment – the Tata ULTRA trucks. With stylish, futuristic and smart utility features, the Tata ULTRA, has been designed to fast track the consumer’s business growth and deliver a reliable, safe, comfortable, vehicle with superior performance. At Tata Motors, the core philosophy behind the launch of every new vehicle is an endeavor to modernise the Indian commercial vehicleindustry. The Tata ULTRA is a result of extensive feedback from customers and an immersive study into the lives of drivers to understand their expectations from their vehicles in the ILCV segment. Keeping in mind the changing needs of customers and changing technology, we have once again taken the pioneering step in India’s commercial vehicle industry by launching the Tata ULTRA range of trucks.”
Tata’s Ultra commercial vehicles range serves the need of new gen trucks and buses. Starbus based on the ULTRA platform was launched in 2011 and offers passenger and driver comfort, improved NVH, and fuel efficiency to result in lowest total cost of ownership. Ultra trucks have beeen built on a customer centric approach with key product development process inputs based on learnings from Starbus ULTRA buses. Tata ULTRA trucks have a payload capacity between 5 and 15 tonnes.
In the heart of the new range is a reliable Tata engine, gearbox and clutch and pioneering driver-centric features like disc brakes, tubeless radial tyres (an industry first) for good road grip and gradual deflation in case of a puncture, spacious world-class hydraulic 45 degree tiltable cabin, suspended seats, HVAC option, enhanced comfort,fuel-efficiency, and low cost of ownership to operators. Interior cabin features include a dash-mounted gear lever, AC provision and a new gen instrument cluster.. It’s chassis is in bolted design for increased modularity. increased fuel efficiency,
Enhanced power steering system with drooping characteristics strengthens vehicle stability at high speed. Tata Ultra offers comfy seating for 3, front parabolic suspension for improved comfort, and new gen head and tail lamps integrated with LEDs. Again an industry first in the commercial vehicle segment.
Tata ULTRA 812 and Tata ULTRA 912 are the first two models made avialble across Tata Motors Commercial Vehicle dealerships. Price range begins at Rs. 10.53 Lakhs, ex-showroom Chennai for Tata ULTRA 812 and from Rs. 10.94 Lakhs, ex-showroom Chennai, for Tata ULTRA 912. Price range begins at Rs. 1,011,206 lakhs, ex-showroom Delhi for Tata ULTRA 812 and from Rs. 1,076,953 Lakhs, ex-showroom Delhi, for Tata ULTRA 912. Ultra trucks are available in 4 colours: Sardinia Red, Arctic White, Arizona Blue and Yellow.