Tata Motors Zest and Bolt India launch prep sets off hiring drive
Zest compact sedan and Bolt hatchback from Tata Motors is initiating big changes. The Indian automaker in association with channel partners is hiring 3,000+ staff across dealerships. Recruits will be hired as Customer Advisors, Team Leaders and Sales Managers across 200+ dealerships upon evaluation through a newly introduced recruitment process that entails an aptitude and psychometric test. Tests have been developed with help from experts in this field and assess a candidate’s orientation towards sales.
In improving customer engagement at dealerships, Tata Motors looks to upgrade its dealer and service network, which in turn will better showroom ambience, purchase experience and after-market service. Technology-enabled dealerships with all-encompassing sales, service and spares are key.
Tata Motors is working with dealerships to develop its HR guideline manual that caters to recruitment, training, rewards system and retention. New recruits will be tutored to attain in-depth product knowledge, soft skills, sales and technical training. Trained sales managers at dealerships will help potential customers configure a car real time on video walls. Tata Motors’ Horizonext strategy points directly to customer experience at sales point and for after-sales service.
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