Tata Motors Zest Studio and customer drive, Delhi and Mumbai

Tata Motors MyCityMyZest twitter contest registered 61,156 tweets from 1,120 people in Delhi making it the first city to host an exclusive Zest preview. Zest Studio has been set-up in Ambience Mall, Gurgaon.

Tata Motors Zest Studio BangaloreTata Motors will engage with top participants, who will also be given priority access to drive Zest entry level sedan. Delna Avari, Head, Marketing Communications, Passenger Vehicle Business Unit, Tata Motors said Zest epitomises Tata Motors’ huge leap in product development. On the marketing Front emphasis is laid on getting customers to experience Zest to see for themselves technologies in use. MyCityMyZest Twitter contest saw 84,440 tweets and 4,361 participants.

Public participation to get Zest to their city reflects how much interest Tata Motors has generated for its new sedan. Zest Studio lets customers to fully engage with Zest, an experience that brings alive Designext, Drivenext and Connectnext. Zest Studio will be in the city till 5th September where car enthusiasts get an opportunity to test drive Zest and engage in others activities.

Zest Studio operates a high-tech Interactive Touchscreen Brochure. Customers can play the Revotron Challenge game to experience multi-drive modes. The futuristic hub will be in 4 other cities from 19th July onwards. Revotron 1.2L Turbocharged MPFi powers Zest. There’s also an AMT diesel variant.

Zest Studio Schedule in Delhi:

City Dateline Location Time
Delhi NCR July 18 – 20, 2014 Ambience Mall, Near Toll Plaza, Gurgaon, Haryana 11 AM – 8 PM
July 19 – 20, 2014 Promenade, Vasant Kunj, New Delhi 11 AM – 8 PM
July 19 – 20, 2014 The Great India Place (GIP), NOIDA 11 AM – 8 PM

Zest Studio Schedule in Mumbai:

City Dateline Location Time
Mumbai July 19 – 20, 2014 Infiniti Mall , Malad West, Mumbai 11 AM – 8 PM
July 26 – 27, 2014 Viviana Mall, Thane West 11 AM – 8 PM
August 9 – 10, 2014 Inorbit, Vashi, Navi Mumbai 11 AM – 8 PM
August 16 – 17, 2014 Phoenix, Kurla 11 AM – 8 PM
August 23 – 24, 2014 Oberoi Mall, Goregaon East 11 AM – 8 PM
August 30 – 31, 2014 Koram Mall, Thane West 11 AM – 8 PM
September 6 – 7, 2014 Inorbit Mall, Malad 11 AM – 8 PM