Tata Nano AWESOMENESS Official Vehicle Partner for LFW, diesel Nano launch awaited
Tata Motors’ Nano was in attendance as official vehicle partner at Lakme Fashion Week. Held from August 23-27, 2013, the AWESOMENESS campaign was celebrated at the 5th edition of Talent Box at Lakme Fashion Week to celebrate young achievers.
Nano was selected for this event as it is a small and compact car but with a bigger and smarter attitude with a spirit of achievement much akin to the young achievers at the show.
Tata Nano has not been seeing expected results where sales are concerned since the past few months. Stocks are piling up and the company plant at Sanand, Gujarat is running much below even half its capacity. Hence, the company has announced that the model will be repositioned as a smart city car with power steering, interior and exterior improvements and better fuel efficiency. A diesel Nano is eagerly anticipated to add to the Nano portfolio to boost sales.