Tata Nano diesel killed due to rise in fuel price and expensive tech
Tata Motors were working on a diesel engined Nano, which was expected to deliver 35 kmpl. But, Tata no longer has any plans of launching a diesel engined Nano. This development was due to many reasons – narrowing gap between diesel and petrol prices India, expensive technology to develop diesel engine, and top of it all, an even higher price tag of Nano diesel once launched. All of which might not have worked in Nano Diesel’s favour and thus the project is now shelved.
Tata Motors is well aware of customer preference to petrol cars especially due to the fact that diesel prices are escalating, thus bringing prices of both fuels nearly on par. Besides these factors, new diesel powered Nano meeting BSIV norms would also prove expensive proposition.
Tata Nano is currently priced between INR 1.41 lakhs and 2.58 lakh for a two cylinder 624cc petrol engine. Nano diesel on the other hand, would have been priced above INR 3 lakhs. This would put the Nano diesel in the same range of models such as Hyundai Eon and Chevrolet Spark, which offers better driving dynamics, and stability.
Killing Nano diesel does not mean that Tata is going to stop promoting Nano. Currently they are concentrating on increasing brand image of the Nano, more than ever before. Apart from this, they will add new engine in the form of a 1.0l petrol three cylinder with AMT gearbox, power steering and functional boot
Source Economic Times
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