Tata Nano, the diminutive and the cheapest car in the world was officially launched by Tata Motors in March 2009. Since then it has taken no time to becoming one of the most loved vehicles and its fans on Facebook are testimony to this fact. Tata Nano has become India’s first auto brand to possess a fan following on Facebook above the 3 million mark
It has taken Tata Nano just 1 year to achieve this status drawing the attention of fun loving youth with fun Facebook Apps such as Nano Expert Quiz, Drive with MTV and Nano Student of the Year. Tata Nano has also visited colleges in Mumbai, Pune and Bangalore with activities such as the Malhar- Annual Fest at St Xavier’s College, Mumbai and the NH7 Weekender at Pune and Bangalore.
Besides being declared as the most responsive brand on social media by Unimetric, Tata Nano is also the first auto brand in India to have their own online merchandise store on eBay.in from where fans can purchase their favorite Nano memorabilia. Nano: Art in Motion Mugs are also recently launched for online purchase and fans can expect more such ways and means to draw attention to this much loved vehicle in the New Year, along with the launch of new Nano variants in the form of diesel and petrol 800 cc.
With its unique engagement style and consistent efforts, Tata Nano has achieved this feat in an unbelievable span of just 12 months. From fun FB Apps like Nano Expert Quiz to Drive with MTV and Nano Student of the Year, Nano has done several activities in the digital space to appeal to its extremely diverse fans. Tata Nano has also, successfully executed many on-ground-online integrated activities such as Malhar- Annual Fest at St. Xavier’s College Mumbai and NH7 Weekender at Pune and Bangalore.
In a recent report published by Unmetric, an agency that monitors over 5000 brands on social media and benchmarks their performance, Tata Nano was declared as the most responsive brand on social media with the highest engagement score amongst all auto brands in India.
Tata Nano was also the first auto brand in India to have set up an online merchandise store on Ebay.in to enable its fans to be able to buy a memorabilia of their favourite car in just a few clicks. To mark this occasion, Tata Nano has launched the Nano: Art in Motion mugs, which are now available on the online store at www.ebay.in/tatanano.
Marking this special achievement as the beginning of a new journey, Tata Nano fans can continue to look forward to some really interesting stuff from the brand in the coming year.