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In order to regain customer's trust, Tata Motors have released a new ad in a popular daily of the country. According to the ad in the daily, Tata Nano is safe and is manufactured keeping mind the latest available safety checks. The ad says. "We've built a car in which safety is part of standard equipment. The Nano comes with safety features such as 'monocoque' chassis and crumple zones today."
A total of six incidents since its launch in November 2009, have rocked the belief of Tata Nano's customers. In all these incidents the car's engine caught fire and within minutes the entire car was up in flames. Luckily no loss of life or serious injury has been reported due to these incidents.
The latest incident occurred on 27th August in the Indian capital. Because of which Tata Motors released this new ad in order to pursue their customers. Soon Tata will recommence booking of the world's cheapest car. A total of 50,000 units have already been sold and Tata targets to sell another 50,000 by yearend.
