New Tata Nano ‘Smart City Car’ launch mantra, no longer ‘World’s Cheapest Car’

Tata Motors’ Nano, the ‘world’s cheapest car’ is about to get a new title. The Nano is being revamped and launched as a ‘smart city car’ in a bid to shed it poor man’s car image. Tata Group Chairman, Cyrus P Mistry, told shareholders at the 68th Annual General Meeting that the ‘smart city car’ would target young customers with power steering options, improved interiors and exteriors and better fuel efficiency.

New Tata NanoTata Nano which is manufactured at the company plant in Sanand on the outskirts of Ahmedabad has seen diminished sales, way below expectations due to negativity around the brand and its unacceptability in social circles. Tata Motors hopes to transform the Nano in such a way so as to bring in a change in acceptability and project the Nano in a more positive image.

Though there was initial hype where the Tata Nano was concerned, this soon died down due to delay in deliveries and several cases of car catching fire. A complete change of image is the only way to revive interest and boost sales of the Nano and it is for this reason that Tata Nano will receive a smart car image.

New variant of Nano, Twist Active AMT F-Tronic has been spied testing near Ooty and Pune. It boasts of revised exteriors (new bumpers, openable boot) and interiors while launch is slated for sometime early next year. The new AMT variant of Tata Nano will receive a 624cc engine as seen on the existing Nano. This is a two cylinder petrol engine capable of top power of 38 PS and peak torque of 51 Nm mated to a 5 speed AMT. Tata Motors will be sourcing this AMT gearbox from Magneti Marelli.

Tata Nano Twist Active AMT could be priced at about INR 2.90 lakhs making it the most affordable automatic vehicle in the passenger car segment.

via Economic Times