Tata Motors has announced a new contest on Facebook, Safari Storme Biggest Fan. Participating in this contest is easy. All you need to do is log on to your Facebook account and visit official Safari Storme page on FB. Once on the Storme FB page, you, hit ENTER and all you have to do is caption the photograph and write your dream story about the Tata Safari Storme.
Tata Motors launched Safari Storme into the Indian auto industry on the 17th Oct 2012 with a starting price tag of Rs 9.95 lakhs. Powered by the 2.2L DiCOR turbodiesel engine, the new Safari Storme generates a maximum power of 140 bhp and a peak torque of 320 Nm, while delivering a mileage of 14 kmpl.
Launching the new Safari has not given Tata Motors any boost in sales. Earlier, before the launch of Safari Storme, Tata sold 1,015 units of the SUV (2 months avg, Aug-Sep 2012), while for the month of Oct-Nov 2012, Tata registered 1,028 units. Tata is selling the old Safari along side the new Safari Storme in the Indian car market. For more information on the Facebook contest, scroll down.
The hunt is on for the ‘Biggest Fan’ of the new Tata Safari Storme
The Tata Safari Storme is in search of its ‘Biggest Fan’, through a contest on Facebook. Through the ‘Biggest Fan’ contest, 3 winners will receive an opportunity to experience the thrills of off-roading, in the new Safari Storme. The contest is open to participants from Dec 10 – 20, 2012.
Participants can log on to the Biggest Fan app on the official Tata Safari Facebook page (www.facebook.com/tatasafari), and complete two simple steps – write a caption on the image of the new Safari Storme, and describe how they would like to embark on an adventurous journey, in the ‘Real SUV’. Participants can also share their entries on their own Facebook walls, to gather votes from friends.
Based on leader board positions and the quality of their entries, 3 winners will be chosen to experience the new Tata Safari Storme, at the Tata Motors Full Throttle Kutch Experience on January 24. The 4-day expedition will transverse over 1000 kms, culminating at the Little Rann of Kutch, near Ahmedabad on January 27, 2013.
10 other lucky winners will win Safari Storme merchandise, based on their caption and story.