Starting with design, Tata Motors have managed to make new Bolt and Zest look chic, to compete with Honda Amaze, Maruti DZire and Hyundai Xcent. Although they are reminiscent of Vista and Manza, new duo would appeal to younger masses. Interiors are now driver centric, unlike central instrument cluster in former twin. Further, with features like auto volume control, wireless connectivity, smartphone integration, voice commands, navigation, sporty steering wheel and trendy dashboard, new Bolt and Zest would draw more crowd.
Revotron engine in Zest and Bolt will be a game changer, according to Mr. Ranjit Yadav, President – Passenger Vehicles Business Unit. With built-in drive modes – Sport, City and Eco, performance and fuel economy will be better governed. Each mode is loaded with different instructions, to stop-start on red lights, to control amount of fuel consumed and such. Mr. Yadav also says diesel variant featuring Fiat’s 1.3 litre MultiJet will also have similar features and options.
What’s more anticipated is the Automated Manual Transmission (AMT). Tata Zest will be second car in India to equip AMT and first in compact sedan segment. While AMT in upcoming Nano is confirmed, it is unclear if Bolt will feature the same. Mr. Yadav says Zest will be launched in a few days and Bolt shortly therafter.
About other products in Tata’s stable, recently launched 2014 Aria MPV is doing good, as per Mr. Yadav and Nano Twist is also receiving positive responses. Tata’s prime focus is on Zest and Bolt, followed by Nano, which the company is working on upgrading continually. Then comes Safari Storme and Sumo, with lower priority.
On marketing front, Tata will have over 160 dealerships (of 250) prepped for new launches, with refurbished design, new digital equipment and Wifi connectivity. Sales representatives (of over 3,000 people) will have a HP (Hewlett Packard) tablet computer in hand to digitally demonstrate Tata’s new products and features to walk-in customers. These tablets will also be used to explain specifications, cost break-up and to forward such details to customers. Sales consultants will also use HP tablets to fill in job cards for quickly proceeding customers to test drives, and later during after-sales servicing.
Regarding exports, only 6,000 to 7,000 cars a year are sent to outside markets. Tata Motors intends to expand its presence and increase export figures. Apart from operating in markets like South Africa and Philippines, Tata recently set up base in Indonesia and beginning works in Algeria. The company expects acceptance of Bolt and Zest in these markets, especially due to availability of new petrol engine and proven diesel motor.
Via – The Hindu Business Line