Scoop: Tata Zest and Bolt to get sporty body kits
Tata Zest and Bolt duo is designed to compete with trendy and sporty looking rivals in their respective segments. The company intends to widen their target audience, including younger generation who may not have Tata springing up their minds while deciding upon a ride.
Speaking to Mr. Pratap Bose, Head of Design, Tata Motors, we learnt that apart from making the stock car look younger and vibrant compared to Tata’s existing portfolio, the company will also launch sporty body kits for both Zest and Bolt in months to come, to generate interest among petrolheads who otherwise approach third party, custom kit makers to make their cars stand out. This will not only show that Tata Zest and Bolt are versatile and adaptive, but also that Tata brand is undergoing transformation in the way they are looked upon.
Although kits including bumper and side skirts, trendy spoiler, stylish alloy wheels and other racy highlights and trims are not revealed yet, this information coming directly from Head of Design means Tata Motors is planning to sweep competition with a surprise.
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