Tata Zest launch will revive sales: Overall growth will be tough – Cyrus Mistry
Cyrus Mistry, Chairman of Tata Motors, one of the largest automobile makers in India, has revealed to shareholders that the financial year 2014/15 will also be a struggle for the company. In the meeting, he said that the company will take some more time in order to get on the overall growth trajectory.
Tata Motors has high hopes pinned on the launch of new Zest sedan and Bolt hatchback. The new Revotron 1.2 T petrol engine and Fiat’s 1.3l diesel engine will be powering both these upcoming cars which will also receive attractive design and new age technologies. While the Zest will be launched on August 12, Bolt will mostly be launched early in 2015.
Both Zest and Bolt will be offered with a 1.3 liter Quadrajet diesel engine offering peak power of 90 PS at 4,000 rpm and 200 Nm torque at 1,750-3,000 rpm. It will also receive a 1.2 liter 4 cylinder turbocharged Revotron engine generating peak power of 85 PS at 5,000 rpm and peak torque of 140 Nm at 1,750-3,000 rpm. Tata Zest is slated to come in at a price between INR 5-8 lakhs while Tata Bolt will be priced between INR 4.5-7 lakhs.
To ensure a comeback, Tata Motors is sprucing up dealerships prior to launch of the Zest and Bolt while many other activities are planned to improve brand image. The company is offering 6 year warranty, which will include a three year warranty with the car and an additional three years as an extended option to buyers. A gaming application called – Tata Revotron Challenge is also being presented as pre launch test drives to interested buyers. Tata Motors is also offering free 24×7 roadside assistance.
Tata Motors is eager to change perception of buyers in India and have hence spent an amount of INR 50 crores on upgrade of company showrooms. Each dealer has been provided with tablets pre loaded with Tata Motors apps that can explain each feature of the Zest and Bolt. In short, Tata Motors is working round the clock and leaving no stone unturned in making sure that their two new cars have come of age.
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