Following launch of Tata Aria in 2010, there has been no new car launch from the Tata Motors stables, hence launch of Zest and Bolt has stirred up much anticipation. Prior to launch of Bolt and Zest, the company is giving their authorised dealerships a makeover, and are also hiring 3,000 new trained sale and marketing individuals.
To come with industry first, six years warranty, Zest and Bolt will offer never before seen levels of pre-sales and after-sales service to customers. To start with, service personnel have been presented with tablets with pre-installed Tata Motors apps. These apps will allow service personnel to explain every possible minute detail and features of Zest and Bolt to customers.
Then, at the dealerships, customers will find mobile racing games which will give a virtual idea about the performance of these cars. Apart from this, prelaunch test drives exclusively for bankers/financers are all planned by Tata Motors to ensure that Zest and Bolt are a resounding success from the word – Go.
With so much riding on the success of Tata Zest and Bolt, quality service at company dealerships also includes service personnel being put through aptitude tests and psychometric tests.
Besides the standard warranty of 3 years, the company is adding a further 3 years warranty. The standard warranty will cover manufacturing defects additional warranty will cover all other problems that the customer may face.
Tata is also offering free 24×7 road side assistance while ring tomes and mobile racing game apps for Android users is called Tata Revotron Challenge. Campaigns have also been seen on Twitter and Facebook while Tata takes up title sponsorship for IIFA this year to draw more attention to the Zest.
Apart from this, the company has also invested a huge sum of money in internet marketing and road-side hoardings. One thing is for sure, Tata has gone all out for their new Zest and Bolt. Only time will tell if they match expectations.
via Financial Express