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Ever wondered what's cooler than Tom Cruise arriving at a film premier? Well, it's Tom Cruise arriving for the premiere of Mission: Impossible — Ghost Protocol at Moscow in a £150,000 BMW sports car. BMW vehicles have been used when filming Mission: Impossible — Ghost Protocol but what catches the eye is the futuristic BMW Vision EfficientDynamics.
An important feature in the film, the concept car had earlier this travelled to India where it was spotted in Mumbai when filming, and later showcased at Delhi. Manager of Marketing Communications and Consumer Events at BMW of North America, Trudy Hardy had this to say. 'The synergies between BMW's high-performance vehicles and one of the most action-packed film franchises on the big screen were perfect.'
Mission: Impossible — Ghost Protocol has quite literally allowed the German auto marquee to showcase BMW's vision for future vehicles. The £150k BMW concept car is use in many significant action sequences by the character in the film series, Ethan Hunt. As part of their association with the film, BMW has been organizing special screenings.
BMW India together with Viacom 18 Motion Pictures hosted the Mission Impossible – Ghost Protocol fan screening of on 4th December 2011. At the Russian screening, alongside Tom Cruise, and the BMW concept car, Paula Patton, and British comic actor Simon Pegg too were present.
