This resulted in a decline of 23% and Toyota Bharat starting the year 2013 on a negative note. However, on a more positive note, sales during January 2013 were up 10.42% as compared to sales during December 2012 when sales touched a low of 12,071 units during the entire month.
Exports of Toyota Etios totaled 1,791 units shipped to South Africa during the month of January 2013 taking total sales to 15,120 units. Severe market conditions and a slowdown being witnessed specially in the passenger car segment have resulted in these dismal sales. The company now looks forward to the second half of 2013 being more positive while they are also expecting certain positive measures being brought in by the Union Budget to bring in more positive growth in the passenger segment in the country. Toyota sold 49 units of Camry, 384 units of Corolla, 2900 units of Etios, 1505 units of Fortuner, 6063 units of Innova, 0 units of Land Cruiser, 2427 units of Liva, 1 unit of Prado and 0 Prius.
Mid January 2013 also saw Toyota Kirloskar Motors launch their new Fortuner with 5 speed Automatic Transmission. The company hopes to see enhanced demand for this vehicle which was a segment leader when it was initially launched on 2009 with over 41,000 units sold since then.