Toyota is the most valuable auto brand followed by Mercedes Benz and BMW
Toyota has been voted as the best auto brand by international consultancy Interbrand, once again, for the ninth year in succession. According to the Best…
Its current value is $30.3 billion and this is because of its ideal logic of implementing new and improved technology as also stylish new vehicles within its lineup. In the last year, models like the Toyota Prius c city car and the 86 coupe, have been introduced in markets. With the lineup of hybrid cars increasing steadily, Toyota hopes that it would be able to strengthen its rapport with customers in a better way.
Value of the Toyota brand is more than Mercedes and BMW, two of the other companies that are valued at over $20 billion, and featuring right below Toyota in the list. Toyota has also been nominated for the second time as the Best Global Green brand. Determination to maintain environmental stability and customer communication are the factors which were considered when compiling data for this award.
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Auto News Release
TOYOTA: NINE TIMES WORLD’S MOST VALUABLE AUTOMOTIVE BRAND
Toyota’s production of more stylish vehicles with greater appeal to young buyers has led to the company being named the world’s most valuable automotive brand for the ninth consecutive year.
Valuation of the Toyota brand has improved by nine per cent in the past year to almost $US30.3 billion, according to the annual Best Global Brands Report 2012 compiled by the international consultancy Interbrand.
Interbrand said Toyota – which this year introduced several new vehicles including the 86 sports coupe and Prius c city car – is reinventing its brand with more stylish and better-looking vehicles.
“In addition to showing solid numbers with repeat customers, Toyota is strengthening its appeal with younger consumers,” the report said.
Interbrand cited the continued growth of Toyota’s Prius portfolio, saying that hybrid cars were a “clear differentiator” for the company.
“Toyota’s Prius customers continue to deepen their connection to the Toyota portfolio. At the same time, the Prius line-up is creating an influx of new customers to the Toyota brand.”
The brand secured 10th position across all industries, an improvement of one place over 2011. It has been rated as the world’s most valuable automotive brand each year since 2003.
Toyota’s brand worth is rated ahead of Mercedes-Benz and BMW, the only other automotive companies with brands valued over $US20 billion.
In June this year, Toyota also emerged on top for the second year running as the Best Global Green Brand.
Interbrand highlighted Toyota’s continued determination to maintain environmental sustainability as a top management priority as a key part of the company’s success story.
When compiling the Best Global Brands report, Interbrand uses a methodology that takes into account a multitude of factors that affect how a brand connects with the consumer and adds value to the organisation.
