Toyota Kirloskar Motors 14% sales growth for October 2012 in India
Toyota Kirloskar motors registered a growth of 14% this October as compared to figures corresponding to the same period last year. TKM sold 12,281 units…
High growth was registered due to sales of the Innova and Fortuner. Due to slow pace of the passenger vehicle market, the company wasn’t able to create an impression, however, it didn’t fail to impress one and all in the SUV and MPV section. Toyota opted for limited editions for their range of vehicles this festive season. These variants will be manufactured in limited numbers and will boast of new features and a slightly altered price.
In hopes of bringing together youngsters to enjoy and experience the Toyota experience, TKM launched the Toyota Green Journey challenge. Through this challenge Toyota wants to promote green living ideas which can be used for a better future. Ideas relating to waste management, fuel consumption as also green technologies will be promoted during the challenge. In order to get youngsters to take an active role in preserving the environment, Toyota Kirloskar Motor Pvt. Ltd. will be launching the Toyota Green Journey Challenge. Through this campaign, the brand will focus on factors like waste management, recycling as also use of hybrid technology and fuel consumption in order to inculcate the habit of sustainable initiatives for a better future.
There will be three rounds in this contest wherein contestants will provide their views on the means which can be used to sustain the environment and provide a better future. The top 15 groups will then be required to make a detailed presentation of their views in front of a panel of 6 judges. Toyota has been a fore runner in the use of green technology. With the launch of this initiative the company hopes to create an everlasting impression of the minds of youngsters to make use of green technologies for conservation of the environment and fuels.
India auto news release: Toyota Kirloskar Motor records 14% growth in October 2012
Toyota Kirloskar Motor (TKM) sold 12,281 units in October 2012 as compared to 10,762 units in the corresponding month last year.
The company registered 14% growth when compared to sales in October last year.
Innova registered a 73% growth with 5,889 units being sold as compared to 3,411 units sold in October last year. Fortuner registered an 81% growth with 1,378 units sold as compared to 763 units in the corresponding month last year. The Etios series sold 4,596 units as compared to 5,859 units in October last year. Corolla Altis sold 332 units last month.
Commenting on the sales performance Mr. Sandeep Singh, Deputy Managing Director, Marketing “We have registered a growth last month, with high sales of Innova and Fortuner. The market is still sluggish, especially the passenger car segment. The SUV and MPV segments are comparatively better and we hope to see the market picking up, as the festive season continues. We have introduced an exclusive range of limited editions to offer newness and product excitement for the festive period. We wish all our customers a happy and prosperous Deepawali and hope to continue delighting them with the Toyota experience.”
