Toyota sales decline in US
Japanese car manufacturer and world’s largest car maker, Toyota Motors has suffered decline in sales figures in the US market. When every other manufacturer in…
Japanese car manufacturer and world’s largest car maker, Toyota Motors has suffered decline in sales figures in the US market. When every other manufacturer in US improved their sales figures, Toyota was caught behind probably due to the huge recalls it made in 2010.
Bloomberg reported Toyota sales declined by 5.5% in December 2010 and 0.4% annually. Hyundai Motors reported 28% annual and 33% December increase whereas Nissan and Honda reported rise by 28% and 21% respectively. It seems people are slowly losing trust in the manufacturer. Toyota will have to work very hard in 2011 in order to regain the vote of their loyal customers in US.
Mr Don Esmond, Senior VP, Toyota Motors US, said, “We’re coming off what was arguably the most challenging time in our 53-year history. Let’s not forget that 2010 was essentially an 11-month year for us, as we stopped sales and production last January on some of our core models to focus all of our company’s efforts on servicing customer vehicles.”