Triumph aims to sell 2,500 motorcycles in India by 2017
Demand for superbikes in India is not much, but it is growing exponentially. Compared to ten years ago, the situation has completely changed. This demand has been further augmented by the entry of UK based premium and luxury superbike maker Triumph Motorcycles.
Getting off to a good start with sales of about 350 units in a span of five months, Triumph Motorcycles now targets to sell 2,500 units in the coming three years. Demand is more than expected and the company has launched 11 motorcycles in India priced between INR 6.39 and 23.05 lakhs with a new assembly facility in Haryana, due to which some of these superbikes come in at a more aggressive pricing.
Triumph Motorcycles recently opened a new dealership in Pune, Ahmedabad and Mumbai. With dealerships already existing in Bangalore, Hyderabad, and Kochi, they already have plans to expand their dealership base to 12 locations before the end of this year. The company also offers 24×7 roadside assistance within 200 km radius and a promise of delivering spare parts in a week’s time.
Triumph Motorcycles range includes classic, cruiser, super sports, roadster and adventure segments. Their 11 offerings in India are the Bonneville, Bonneville T100, Bonneville Thruxton, Street Triple, Speed Triple, Tiger 800 XC, Tiger Explorer, Daytona 675, Daytona 675 R, Thunderbird Storm and Rocket. Out of these, Tiger Explorer, Daytona 675 R, Thunderbird Storm and Rocket come in as CBUs while the other models are assembled from CKD kits from the company plant in Haryana.
via Economic Times