Spied: American brand UM testing 2015 Hypersport in Pune
UM Global’s Hypersport 2015, Renegade Commando and Renegade Sports bikes made unofficial debut in Pune recently. This American born motorcycle brand UM showcased its Renegade series of bikes at 2014 India Auto Expo and revealed plans to establish market here. But this spy shot indicates that 2015 UM Hypersport is being considered for launch here, despite the fact that it was not showcased in Auto Expo.
Hypersport 2015 if launched will challenge Hero Impulse with its hardcore looks and comparatively larger power output. This second bike of the kind in India is expected to sell at around Rs. 75,000.
Further, UM’s product line-up in India to include Renegade Limited, Renegade Commando, Renegade Sport, and Renegade Duty, and to be sold at a starting price of around Rs.1 lakh. This should pose a threat to Royal Enfield’s stable in India.
In order to enter Indian market and challenge two of India’s tested and trusted brands of motorcycles, the Polaris-owned UM is reportedly in talks with two Indian companies in & around the NCR (National Capital Region) for initiating a Joint Venture for distribution and sales. Then, they are expected to setup manufacturing plant, now that they have their R&D facility, with headquarters in Delhi.
With increasing two-wheeler sales in India, UM is about to offer the right kind of bikes enthusiasts are looking for, in an affordable price bracket, that should create a win-win situation.
Spy Shot via Auto Column
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