United Airlines Tribeca Film Festival 2014 official airline partnership
United Airlines’sponsorship of Tribeca Film Festival will entail exclusive onboard entertainment options for United customers. As official airline of 2014 Tribeca Film Festival, United will offer in-flight content curated by Tribeca. This includes independent feature films, documentaries, shorts and other Tribeca Film Festival-related content through in-flight live television.
United plans to include Tribeca selections in its library of movies and television programs through complimentary personal device entertainment in Airbus A320 and A319 aircraft, Boeing 747 aircraft and some Boeing 757 and Boeing 777 aircraft. United MileagePlus members may redeem award miles for tickets to attend Tribeca Film Festival this year. Thsi will include access to an invitation-only screening.
“We are delighted to be the official airline of the 2014 Tribeca Film Festival and to offer United customers unique and compelling entertainment choices as we support aspiring filmmakers,” said Tom O’Toole, United’s senior vice president of marketing and loyalty and president of MileagePlus. “We are particularly pleased to offer MileagePlus members – who already enjoy the broadest suite of mileage-redemption choices – the opportunity to attend a premiere screening during one of the industry’s most exciting festivals.”
“We are thrilled to welcome United as our airline sponsor and each month bring a curated selection of feature and short films to customers on United flights,” said Jon Patricof, Tribeca Enterprises’ president and chief operating officer. “United’s support helps us bring all of the filmmakers together to the Festival to engage with the audiences and experience their films together.”