Volkswagen car sales decline 14.72% for 2012 in India
Volkswagen India sold 66,860 for 2012. Polo (36,680) hatchback remained their bestseller, followed by Vento (25,822), Jetta (3,146), Passat (1,179), Touareg (32) and Beetle. Only 1 unit of Beetle was sold during 2012.
On a global level, Volkswagen Passenger Cars experienced a 12.7% increase in sales during 2012, which peaked at 5.74 million units as against 5.09 million units in 2011. The month of December 2012 was particularly noteworthy where sales were concerned, with a 30.6% increase in sales during the month.
Volkswagen delivered 517,900 units in December 2012 as against 396,600 units in December 2011, though the current period is not particularly conducive for sales considering economic upheaval and turbulence in market conditions. It was the new Golf that contributed strongly to Volkswagen sales pitch during the past year.
Sales during the past year were particularly positive in Central and Eastern Europe where the company recorded a 22.4% increase in deliveries. Deliveries in Western Europe however were down 6.9% due to market situations while in Germany also Volkswagen Passenger Cars suffered a 1.2% drop in sales. Sales in Asia Pacific and China were particularly noteworthy with 2.37 million vehicles handed over to customers out of which 2.15 million were in China alone.
But, for Volkswagen India, 2012 was not a year to remember. From selling 78,408 cars in 2011, they sold 66,860 cars in 2012. Not only they registered a decline in sales, but there were two separate incidents, which probably affected them. One, the Vento car fire in Pune, in which the owner dies due to burns, and the other where an VW India authorized dealer thrashes a customer’s Jetta while out on a joy-ride.