VOLKSWAGEN Group Rus showroom in Sochi Olympic Park opens
Through Sochi 2014 Winter Olympics and Paralympics, Volkswagen Group Rus with its new showroom floorspace of about 2,000 sq.m. will double up as an information centre. The showroom houses an interactive screen, a radio broadcasting room, a dancing show area, a visitor area, a press service area, and a reception hall. The showroom outer wall features a huge interactive screen taht will be used for daily broadcasts.
Last week, VOLKSWAGEN Group Rus opened a showroom in Sochi in the Olympic Park. Michael Macht, Board member, Volkswagen AG, Marcus Osegowitsch, General Director, VOLKSWAGEN Group Rus, Michael Oeljeklaus, member of the Board of Management for Production and Logistics, ŠKODA, Gerhard Schröder, German ex-chancellor, Ilya Averbukh, multiple Russian national figure skating champion, Salt Lake City Olympic silver medalist and VOLKSWAGEN Group Rus ambassador at the Sochi Games, Vanessa Mae, star violinist who recently qualified for the Games in Sochi, Fabio Capello, head coach, Russian national soccer team, sport stars, TV, radio and show business celebrities were present.
After the store opening ceremony, visitors watched the premiere run of Ilya Averbukh’s Living Medal Count dancing show. 56 artists participated in the show including Facebook’s VOLKSWAGEN Group Rus nation-wide contest winner. To run thrice a day, the show will inform guests of Winter Olympic and Paralympic Games in Sochi.
“Living Medal Count is a daring experiment, and to a larger extent it goes impromptu”, Ilya Averbukh, the producer, explains. “We are so happy to present such an unusual, vivid and robust performance to the Olympic visitors”.
The showroom’s first level houses the visitor area and an exhibit of Volkswagen, Audi, ŠKODA, and Volkswagen Commercial Vehicles cars. The vehicle fleet used at the Sochi 2014 Games and some new concept cars are also shown.
Sergei Stillavin’s radio broadcasting room in the company’s showroom will be an attraction. Olympic Park’s visitors in the Imeretinsky Valley will see a 12 m high artificial mountain ridge. Experienced “quattro school” instructors will use an Audi A6, and a 4×4 business class sedan to drive 12 m up over a 30 degree slopeto the summit where passengers will glimpse a spectacular view of the Black Sea coast and the Olympic Park.