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At the Auto expo 2010, Volkswagen has made it public that once the Polo hits the roads, customers could choose from a plethora of package options. This has to do mostly with car cosmetics and includes safety and sports packages, accessories, and entertainment systems.
Choices would be available with dealers at the time of car booking. These additional features need to be opted for while the car will obviously boast of superior standard factory fitting in regards to basics of car cosmetics.
The Polo is being manufactured at Chakan in Maharashtra, and will be on the road in March. In regards to advertisement and marketing strategies one can expect optimum visibility via online, and offline media, including electronic ads too. The Beetle launched last month si doing extremely well with 250 bookings in the offing within the first month of it's launch, ths despite the steep price bracket.
