Lending support to the new Volkswagen ThinkBlue Campaign is none other than Bollywood heartthrob Neil Nitin Mukesh. For the next one year, VW’s ThinkBlue campaign will be supported by Neil. Neil is an ardent follower of environmental activities and was also seen at the VW pavilion at the New Delhi Auto Expo in January 2012, spreading the word amongst the crowd and projecting the need for a cleaner and greener environment through planting more trees.
Volkswagen presented Neil Nitin Mukesh with a brand new Passat BlueMotion sedan. ThinkBlue has three main objectives in mind – launch of environmentally friendly solutions, change in individual behavior and environment friendly initiatives. The company hopes that by spreading this awareness they will be able to change the mindset of their customers and in turn do a big favor to the environment which is in urgent need of repair.
Through BlueMotion Technologies, Volkswagen is committed to launching new clean and highly efficient cars. These technologies, such as energy recuperation, start-stop system and optimized aerodynamics will combine in bringing about vehicles with better efficiency, and lower carbon emissions.
Neil Nitin Mukesh to support Think Blue. initiatives for Volkswagen in India
April 27, 2012, Mumbai: Volkswagen, Europe’s leading car manufacturer today announced that the young and rising Bollywood actor Neil Nitin Mukesh will be supporting its Think Blue. initiatives in India for the next one year.
Neil who is an avid supporter of environmental activities first lent his support for Volkswagen at the recent Auto Expo in New Delhi encouraging people to take their first step towards a greener future by planting saplings at home.
Says Mr. Lutz Kothe-Head of Marketing & PR, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt. Ltd. “Neil and we first met in New Delhi during one of our Think Blue. initiatives at the Auto Expo and we realized Neil is extremely forthcoming about his support towards such campaigns besides his love for the latest in automotive technologies which was a perfect fit with the Brand’s philosophy.”
“We are really excited to have his support for our Think Blue campaign in India”concludes Mr. Kothe.
In addition to this Volkswagen handed over the keys of the all new Passat to Neil Nitin Mukesh, a carline based on efficient BlueMotion Technologies, and one that represents the credibility of the Think Blue. mindset.
Speaking on the occasion actor Neil Nitin Mukesh said “It is an honour and privilege to be associated with Volkswagen and its Think Blue. campaign. I really look forward to doing my bit for a blue planet.”
About Think Blue.
Environmental protection has a long history at Volkswagen and this tradition has been upheld and has formed a solid foundation that has been crucial in the development of ‘Think Blue.’strategy.
The Think Blue. mindset has three main pillars: environmentally friendly solutions and products, individual behaviour and environment-related initiatives that goes beyond products and technologies. Volkswagen intends to adopt Think Blue. as a consistent approach that will be reflected in the Brand’s actions and communication. When Think Blue. comes alive as a mindset it will gain momentum and initiate the desirable change.
About BlueMotion Technologies
Further enhancing the effectiveness of the Think Blue. mindset is combining mobility with sustainability for people who care about the environment but do not want to ignore the economical aspect and the fun of driving. A key contributor to this mindset is the BlueMotion Technologies, a range of innovations and refinements that represent the cleanest, most energy efficient cars in the Volkswagen range.
BlueMotionTechnologies is the umbrella brand for all products and technologies that make Volkswagen vehicles more efficient today. It stands for the interaction of a number of technologies, for example recuperation, the start-stop system, optimized aerodynamics etc. They all work together to make a Volkswagen more economical and reduce emissions. Customers can recognize the most efficient models by the name BlueMotion Technologies.