Volkswagen Vento Preferred Special Edition for India
Volkswagen offers Indian customers a special edition of the Vento in an attempt to push their product in a spotlight. Volkswagen Vento competes in a segment which features the likes of Hyundai Verna. But, after the launch of new Honda City early this year, sales of Volkswagen Vento have further declined. In the first two months of this year, sales of Volkswagen Vento stood below 2,500 units, while that of Verna and City were at 7,100 and 14,300 respectively.
Speaking about the new Vento Preferred Edition, it is nothing but 2013 Vento accentuated by art leather seats, cut floor mats, side door protectors, chrome adornment on window lines, door visors, mud flaps, boot lip spoiler, ‘Preferred’ badge on the boot lid and professed ‘sporty’ alloys (identical to the pre-facelift Vento’s).
To add to functional enhancements, a windshield mounted Navigation System is loaded that shares screen with a new reverse parking camera. Free first year insurance and 4 year Road-Side Assistance (RSA) can also be availed. Speaking to a dealer in VW India dealer in Coimbatore, we can reveal that all these accessories are offered by the dealerships for under Rs. 70,000 overall. Customers can choose the ones they want and pay for those alone.
Both Comfortline petrol and diesel engines are available in the Preferred Edition. However, 1.2-litre TSI petrol engine will not sit on the Preferred Vento, only 1.6-litre petrol and diesel with 5-speed manual transmission will accompany the honour.
VW India aims that this new edition of Vento will help them get noticed in a market which currently sees the likes of Hyundai Verna, Honda City, and Skoda Rapid. As of now, Volkswagen Vento is the third best car in the segment as far as sales are concerned, and are trying to increase presence in India. Future launches include the new Polo, which has been already seen testing in India. Launch of the new Polo is expected to take place later this year, before the festive season kicks-in.
Apart from focusing on launching new products, Volkswagen India recently announced a new appointment at the top. Michael Mayer was appointed as the Brand Head of Volkswagen Passenger Cars India, wef 1st June 2014.