Daimler India Commercial Vehicles’ Sriprasad new Volvo Buses MD

Volvo Bus Corporation has announced the appointment of Mr. VRV Sriprasad as the new Managing Director of Volvo Buses India. Sriparasad was one of the leading personalities behind establishment of Bharat Benz brand in India and is shifting to Volvo India in the capacity of its Managing Director.

Daimler trucks India BharatBenzSriprasad, 48, who takes on the role of Managing Director of Volvo Buses India, has over 28 years of experience in the commercial vehicle segment and takes over from Mr. Manish Sahi, who moves on to the post of Director- International Business at Volvo Buses India. Sriprasad has also worked in various capacities with Daimler India Commercial Vehicles and Eicher Group and has been instrumental in setting up various green field projects, new brands and products and has a total understanding of the commercial vehicle segment in India.

Having worked 6 years with Daimler India Commercial Vehicles, Sriprasad was Vice President, Marketing, Sales and After-sales at DICV before leaving. Daimler India Commercial Vehicles Pvt. Ltd. (DICV) announced his departure last month wef 01 May 2014.

Mr. VRV Sriprasad, in his position as Managing Director will report to Akash Passey and will be one of the youngest MDs in the Indian Commercial Vehicle segment. Sriprasad will oversee operations of Volvo Buses India in Bangalore and will have the challenging task of reviving the company operations in India which has seen a decline of over 40% to 450 units in 2013.

Manish Sahi who takes over as Director-International Business at Volvo Buses India will focus on exports to Europe and America while he will operate from both India and Sweden.

“Sriprasad brings him with an all-round and in-depth understanding of the commercial vehicle market. His passion to contribute to change in the commercial vehicle industry, his commitment to create value for customers as well as for passengers fits very well with Volvo Buses’ mission in India. I look forward to seeing Volvo Buses expand its role in the Indian bus industry in the years to come,” said Akash Passey, Senior Vice-President, Business Region International, Volvo Bus Corporation and Chairman of the Board of Volvo Buses in India.

Volvo Buses India looks to grow its current export opportunities and contribute 25% of volume into India industrial system to enhance profitability. Volvo Buses in India a market cluster today covers India, Nepal, Bhutan, Sri Lanka, Bangladesh and Maldives. At present, exports Volvo India Bangalore production plant exports to South Africa and plans to expand to new markets. Volvo UD Buses have been announce this year growth markets, starting first with the Indian value segment market here. Volvo Buses India leads the high-performance inter-city luxury coaches segment and low-floor air-conditioned city buses operating in 15 cities.