Volvo Cars and POC partnership driven by safety and design ideas
Volvo Cars’ partnership with the Swedish company POC will see both companies exchange knowledge to explore new ideas within safety and design. POC develops high-tech protective gear for gravity sports athletes.
With initial focus on cars and cyclist, this collaboration will present 1st results in the second half of 2014. An initial research and development project focuses on communication between cars and cyclists.
“POC’s products blend functional design with lightweight, high-performance materials that offer the ultimate sense of freedom and protection when things really get rough. This is perfectly in tune with our aim to make functionality and safety an emotional experience,” says Thomas Ingenlath, Senior Vice President Design at Volvo Cars.
“Just like their high-tech sport gear, our cars blend sophisticated design with strength and intelligent capability. Having the right gear – in our case the car – builds peace of mind and confidence. This in turn enables you to fully enjoy your drive and your adventure,” adds Thomas Ingenlath.
“Communication with cyclists around the car is a possible extension of our groundbreaking Pedestrian and Cyclist Detection technology. Providing the cyclist with confirmation that he or she is seen by the vehicle can make interaction between cars and cyclists smoother and safer in urban areas,” says Jan Ivarsson, Senior Manager, Safety Strategy and Requirements at Volvo Cars.
“With POC’s mission of doing the best we can to possibly save lives and reduce the consequences of accidents for gravity sports athletes and cyclists, it’s a treasure to interact on cycling safety together with Volvo Cars. They have the vision, competence and experience and have been leading the development within road safety for more than 80 years, “ says Stefan Ytterborn, CEO and founder of POC.
“Several orange details and exterior graphics combined with bold use of matte rubber mouldings, which cover the rear of the car, add to the highly functional expression of the design,” says Thomas Ingenlath.
“The partnership with POC will be inspiring and fruitful. Both of our companies have a strong emphasis on safety and protection. POC can inspire us to make safety an emotional experience and to create even more desirable cars,” concludes Thomas Ingenlath.
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