Volvo Eicher planning Tata Ace and Mahindra Maxximo Plus rival?
Volvo Eicher Commercial Vehicles, a 50:50 joint venture between Volvo Group and Eicher Motors Limited, are planning to enter the mini truck segment in India. This segment sees huge volumes and is currently ruled by the Tata Motors, Mahindra and Ashok Leyand.
These new mini trucks from Volvo Eicher, which are currently under study, will be for the 1-3 tonne segment. This segment is dominated by Tata Ace, Mahindra Maxximo Plus and Ashok Leyland Dost. It is yet not certain whether VECV will enter this segment or not, as they are currently checking feasibility of the same, under the leadership of B Srinivas, Senior VP for Purchasing. A decision is expected to be made in the next 3 to 6 months.
If they do decide to enter the mini-truck segment, they will also need to set-up a new production facility. This is expected to come up in Mandideep near Bhopal in Madhya Pradesh. VECV is already in talks with the local government over a plot of land in Mandideep which is about 150-200 acres in size reveals Economic Times.
As of now, there is no official word out. In an earlier interaction, VECV had stated that they have no interest in entering the sub 5 ton segment.
Apart from this, VECV recently announced the launch of new range of trucks in light and medium category. Eyeing an increased market share in this segment, the company has launched Pro 1000 and Pro 3000 series of light and medium duty trucks in Andhra Pradesh on Monday. Pro 3000 medium duty truck series will replace Eicher E2 Plus range which is currently being offered in 5-14 tonne capacities. More produces are in the offing with a 9.5 tonne truck and 31 tonne truck to be launched under Pro 6000 series by June while Skyline Pro buses will also soon be making their presence felt.