Volvo Eicher Trucks ready for export markets
VE Commercial Vehicles, a joint venture between Volvo Group, Sweden and Eicher Motors are keen to enhance their presence in the mid premium market segment. The company is now excited as they get near to launch their Made-in-India trucks in foreign markets.
Plans are afoot to introduce new models in the light, medium and heavy duty range of trucks with Eicher Pro 1000 and Pro 3000 range to be the first one’s to be exported. Catering to the needs of an emerging mid premium market segment, these Eicher Pro 1000 and 3000 trucks will come in with value added features while maintaining prices at economical levels. Side by side the 50:50 JV between Volvo and Eicher will also continue to introduce products for the mass market.
The new range of trucks are being aimed at not only enhancing efficiency but also to go a long way to bring logistic costs lower which will in turn push for economic growth and productivity. In the medium duty range, trucks will possess higher power and torque, elevated levels of fuel efficiency and lower levels of auto emission thereby leading to more uptime and less maintenance costs.
Added interior comforts such as six way adjustable driver seat and cruise control are also planned even as the company hopes to cover all markets and increase their dealerships during the current calendar year. The first wave of trucks from Pro 1000 series have already been introduced in North, West and South India earlier this year with ambitions plans afoot to expand range and other Indian states by December 2014. VECV registered 26.8% growth last month with 4,187 trucks sold.
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