Volvo India to sell 20,000 cars by 2020, investment trails BMW, Mercedes-Benz, and Audi
For Volvo, there are specific reasons they can’t compete with German cars in India. First, their brand image is not very arresting at the moment. Furthermore, as per business now, they cannot make heavy investments as the German trio of BMW, Mercedes-Benz, and Audi here.
In the luxury segment here, today Volvo India has a 3% market share as compared to 1% in 2011. Hyderabad is one of their best markets with 22% market share in the city. By 2020, Volvo aims to sell 20,000 cars in India.