Now that’s how you promote a product: Volvo Trucks President dangles mid-air
Volvo Trucks has released a new video ad showcasing their two products, The Hook and the new FMX truck. The ad is hosted by none other than Claes Nilsson, President Volvo Trucks. He is shown dangling mid-air, standing on Volvo FMX truck, which is held on by ‘The Hook’.
The video titled ‘The Hook’ shows Nilsson suspended from the truck and standing on its front panel. The idea was to show the strength of Volvo Trucks. They are far more powerful than what they are usually subjected to in everyday use. Also, the video has gone viral with over 600,000 views in two days.
This is not for the first time that Volvo Trucks has showcased such dangerous and spectacular tests for their truck range. Earlier last year, it was the Ballerina Stunt which went viral when it appeared on the Internet. The film showed Faith Dickey balancing on a slackine between two trucks as the travel at break neck speed. The film demonstrated both improved stability and superior steering facilities seen in the Volvo long haul trucks. Volvo says there are more such videos in pipeline. We are waiting.
VOLVO TRUCKS PRESIDENT STARS AS STUNTMAN IN NEW VIDEO: THE HOOK
SEPTEMBER 2, 2013 COPENHAGEN - Imagine a 15 tonne Volvo Truck dangling from its own towing hook, 20 meters above the water in Gothenburg harbor, Sweden. Then imagine standing on top of it.
This is the hook of the most recent video stunt from Volvo Trucks, staring the company President, Claes Nilsson as stuntman. Normally, heads of major companies stay behind their desks but not this one. Volvo Trucks wanted to put their newest construction truck to the ultimate test. And what better way to test the truck’s robustness, than to have the truck hoisted more than 20 meters up in the air and then stand on the front panel?
“Well, I have to admit I had butterflies in my tummy before the event. I’m no mountain-climber and I don’t like heights. But I’d promised to do the stunt so I couldn’t very well back out,” says Claes Nilsson.
This intense feature was shot from a helicopter and everything had been prepared in advance down to the tiniest detail.
“The idea behind the film – called ‘The Hook’ – is that we wanted to show that the truck’s front towing hook is dimensioned to handle far greater stresses than those to which it is normally subjected. It’s all about spotlighting the strength and quality of our construction trucks. And you can’t do that more clearly than by hoisting the 15 tonne truck up into the air via its own towing hook,” explains Claes Nilsson.
#TheHook is the first in a series of new, stunning and daring video stunts that will showcase the performance of Volvo Trucks’ models in ways never seen before. And Volvo Trucks knows how to make stunning stunts.
The viral video fans of the world will be reminded of ‘The Ballerina Stunt’ which was a spectacular viral success last year. In the film, record-holding highliner Faith Dickey battled to cross the line between two trucks driving at full speed.
Claes Nilsson reveals that there is much more to come from Volvo Trucks. He assures that the stunts coming this autumn are not any run-of-the-mill tests. These tests will show things that nobody in the truck world has ever done before! So stay tuned, you don’t want to miss this out.