The study conducted by Kelton and commissioned by Harley-Davidson reveals women who ride their own motorcycles are noticeably happier in life, relationships, and in the bedroom as compared to women who don’t ride.
1,013 adult female riders and 1,016 adult female non-riders were interviewed. The findings indicate riding a motorcycle greatly improves a woman’s feelings of overall self-worth. Key insights are as follows: More than twice as many women always feel happy (37% riders vs. 16 % non-riders), nearly 4 times as many women always feel sexy (27% riders vs. 7% non-riders), and nearly twice as many always feel confident (35% riders vs. 18% non-riders).
More than half (53%) of women who ride say their motorcycle is a key source of happiness and nearly 3/4th (74%) believe their lives have improved since they started riding.
“Riding a motorcycle is the ultimate form of freedom and self-expression, so it makes sense that women riders are happier in life and, in general, feel more fulfilled,” said Claudia Garber, Director of Women’s Outreach for Harley-Davidson. “That’s why learning to ride a motorcycle is the perfect gift you can give yourself and the best resolution to make for a truly life-changing new year.”
It also shows riding can improve relationships as in romance, women who ride leave non-riders behind by being more content with communication with their partner (60% of riders vs. 38% non-riders). In reference to physical intimacy the result is (51% for riders vs. 35% for non-riders). Stress too seems to be a things of the past since more than 1/3rd (34%) of women riders report they feel less stressed after starting to ride. Resultantly, 50% of them are extremely satisfied at how their current relationships are progressing. The Harley-Davidson website beckons you to visit their to visit the Women Riders section.