Would you do this if you bought the Fiat Linea Classic?
Fiat India has extensive plans for the upcoming festive season. Linea Classic has been launched at a price of INR 5.99 lakh (ex-showroom New Delhi) while a new “Feel Good” TVC also showcases the luxuries of the sedan which is offered in a price range of a hatchback. The new ad shows an excited buyer who imagines what all he would do with the new Linea Classic. The question is, would you do the same?
Customers will be made to literally Feel Good in the Fiat Linea Classic due to its size. Marketing it as the ‘Longest Car in the Price Segment”, Fiat Linea Classic admeasures 4,560mm in length and is the longest length and largest wheelbase among the specific price segment. Targeting a category of customers who prefer to be chauffeur driven, the Linea Classic interiors see added space in rear cabin area. Linea Classic comes in with two engine options – 1.4 liter petrol and 1.3 liter multijet diesel engine.
Speaking on the launch, Mr. Nagesh Basavanhalli, President and Managing Director-FIAT Chrysler Operations India said, “FIAT India has exciting plans for this festive season. To celebrate and share the festivities with our customers, we have launched the Linea Classic which will give them the spacious comfort of a sedan at the price range of a hatchback. India is an important market for us and this endeavour is an important step for FIAT in that direction. We are optimistic about our prospect for growth in the Indian car market, which is rapidly becoming one of the major markets in the world. With the launch of the Linea Classic, an expanding dealer network and upcoming marketing initiatives, we will be in a strong position to capitalize on this growth. This car will be an attractive offering for the customers at a very affordable price and we plan to reach the incumbent and prospective customers in all the cities through our 79 exclusive dealerships in near future.”