After the launch of its RAY scooter model, Yamaha has been pulling out all the stops to make sure that women folk who take up riding are not afraid. To help educate women riders regarding safety skills required when riding a bike, Yamaha Female Riding Training (YFRT) sessions were organized in Janki Devi Memorial College and Lakshmibai College of Delhi University recently.
Considering that its RAY scooter has been primarily designed for women, Yamaha has made sure that women are provided with quality sales and after sales assistance by inducting women representatives and agents at its outlets spread over the country. The brand also held the Miss RAY contest, it’s the associate sponsor of 50th edition of Pond’s Femina Miss India and Yamaha also organized the RAY Cavalcade to bolster experience of freedom and excitement.
A total of 180 students participated in these riding sessions that were organized by Yamaha. The YFRT program has already made its mark in cities like Chennai, Pune, Coimbatore, Kolkata, Hyderabad and Bangalore. Apart from these big cities, Yamaha plans to foray into smaller cities too and provide training to women there.
Mr. Jun Nakata, Director, Yamaha Motor India Sales Pvt. Ltd., had this to say, “Young girls these days consider scooters a viable option for commuting and the best way to encourage them is by providing them quality training with strong and stable instructors. This training will therefore meet the need for a riding school for girls in India. Yamaha supports these young riders through “Yamaha Female Riding Training – YFRT” to be safe riders and less prone to accidents. YFRT is also a good platform to explain the features & benefits of our scooter Ray that we launched in September last year, the response for which has been very encouraging.”