Yamaha Motorcycles has a new R&D center in India

Yamaha Motor Company has launched its new R&D Center – Yamaha Motor Research and Development India Pvt. Ltd (YMRI) in Surajpur, UP. This center is slated to be the company’s motorcycle research and development headquarters in India which will go a long way in enhancing Yamaha’s competitive edge in the country.

L to R-Mr. Toshikazu Kobayashi, (MD YMRI),Mr. Hiroyuki Suzuki, CEO and MD of IYM and Mr. Yuh Motoyama, Senior GM-  Motorcycle Business Operations of YMC Japan

Yamaha Motor Research and Development India Pvt. Ltd. (YMRI) was set up in February 2012 and follows the establishment of ASEAN Integrated Development Center which was established in Thailand in 2012.

This is the Yamaha’s fifth R&D Center, the earlier four being located in Italy, Thailand, China and Taiwan. Last year, the company had established Indian Procurement Center which will now function as India Integrated Development Center. The Center will concentrate on catering exclusively to the tastes and demands of customers in India which will include changing of drawings and designs to suite buyers in India besides introducing a number of low cost models in the country.

Speaking on the occasion Mr. Hiroyuki Suzuki, CEO & Managing Director, India Yamaha Motor Pvt. Ltd. said, “We at Yamaha strongly believe in constant innovation. The R&D centre will help us to put channelized effort in conceptualization of new models and parts keeping in mind the changing customer preferences. This will help us not only to develop models and parts for India market but also to develop models and parts for export markets as well”.

Yamaha Motors has been seeing immense growth in the past few years. Domestic sales in 2012 reached 350,000 units. The company has set targets of reaching 500,000 units in the current year while plans are afoot to ensure sales to the tune of 1 million units by 2015.

Explaining the development further, Mr. Toshikazu Kobayashi, Managing Director, Yamaha Motor Research and Development India Pvt. Ltd. said, “We plan to achieve lowest cost models and parts in the world through INDRA (Innovative and New Development based on Responsible Analysis) activity meant to provide optimized specification thorough investigation in product life cycle. This activity will significantly help us in reducing the cost yet rolling out products that meet all customer aspirations and market standards.”