The initiative is in support to Chennai based SNEHA NGO (Suicide Prevention Helpline), which works with mental depression and prevention of suicides. 5000+ participants are expected including notable sportspersons. Runner Neera Katwal, international squash champion Deepika Pallikal will run too.
DRHM 2014 starts at 5 AM from The Olcott School, Opposite Rajaji Bhavan near Elliot Beach, Besant Nagar in Chennai and finishes at starting point covering a total marathon distance of 21 kms. Roy Kurian, Vice President-Sales & Marketing, Yamaha Motor India Sales Pvt. believes small steps can spell a huge difference. Yamaha has launched its Zippy Happy Life Campaign to support the marathon cause, “Fight against Mental Depression and Prevention of Suicides”.
Zippy Happy Life campaign, intends to encourage people to stay positive, healthy and happy. Mascot Zippy spreads joy and is a campaign frontrunner who will be at the marathon. Yamaha’s CSR initiatives look at the larger picture and bring into the Kando Creating Company’s realm customers, society and employees with high emphasis on social responsibility towards community.