Yamaha India passes 100% excise duty cut benefit to customers

New Delhi, 21 February 2014: Yamaha Motor India today announced a decision with respect to the transit as well as in-hand inventory lying with the dealers on account of the recent declaration on excise duty cut by the Finance Ministry.

The company has decided to pass on the price differential on in-hand and transit inventory thereby enabling dealers to pass on 100% benefit to customers. This announcement followed the company’s earlier notice to cut prices on all its models (including scooters) across India with immediate effect. The price cut ranges from Rs.1033 to Rs. 3066 depending on the variants.

Yamaha India passes 100 percent excise duty cut benefit to customersThe company has decided to pass on the differential amount to the dealers on their existing as well as transit stock in order to enable them to immediately extend 100% benefit to the customers. This is the direct impact of the excise duty cut from 12% to 8%.

Commenting on the occasion, Mr. Roy Kurian, Vice President – Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. said, “The announcement from the FM comes at a very opportune time when the sentiments are high right after the Auto Expo and the industry is seeing an upward trend. We are glad to be passing on the entire benefit to our customers by creating a favorable arrangement with our dealers. As a responsible manufacturer we believe in being transparent to both dealers and our end customers. With this decision, we aim to further enhance our sales and achieve greater levels of customer satisfaction.”

2013 has been a fruitful year for Yamaha as it witnessed a 33% growth rate despite a sluggish market. The company plans to sell 8.3 lakh units in 2014 with 6 lakh units in domestic sales and 2.3 lakh units in export sales. To achieve this the company’s focus will be on strengthening the mass segment, increasing the manufacturing competitiveness to produce cost efficient models, capacity expansion as well as enhancing Yamaha Motor India’s Sales and service network.

About Yamaha Motor India Pvt. Ltd.

In April 2013, India Yamaha Motor established a separate sister concern namely Yamaha Motor India Sales Pvt. Ltd. (YMIS) that will cater to the sales and marketing needs of the company and will function independently.

Presently, its products in India are Fazer (153cc), FZ-S (153cc), FZ (153cc), SZ-X, SZ-R & SZ-RR (153cc), YZF-R15 Version 2.0 (150cc), SS125 (123cc), YBR 125 (123cc), YBR 110 (106cc), Crux (106cc) and Ray (113cc), Ray Z (113 cc) and Alpha (113 cc) Scooters. Its import portfolio includes VMAX (1,679cc), YZF-R1 (998cc) and FZ1 (998cc).