Yamaha Motor India celebrates Women’s Day
Yamaha Motor India Sales Pvt. Ltd. celebrated International Women’s day in association with ‘Aarohan’, an NGO working for women empowerment, felicitating the women from the lesser privileged sections of the society. Also, on this occasion the company invited Femina Miss Delhi, Ms.Koyal Rana and talked about its association with the coveted FBB Femina Miss India 2014in an endeavour to empower and encourage women power and talent.
Yamaha Motor India Sales Pvt. Ltd tied up with Aarohan, who had invited eminent women to deliver lectures on legal awareness, medical care, education etc. in order to enlighten the women audience present at the event. On this occasion,Femina Miss Delhi, Ms. Koyal Rana shared her experience in order to boost the morale of the women participants at the event. Yamaha also awarded the NGO with a gift cheque of worth Rs.1,00,000.
Yamaha Ray is an Associate Sponsor of FBB Femina Miss India 2014, and selected this platform to reach out to all those young girls who have been especially kept in mind while conceptualizing the product offering – ‘Yamaha Ray’. It also gives Yamaha a chance to explore this enriching experience with the unique range of Ray scooters.
Speaking on the occasion Mr. Roy Kurian, Vice President – Sales & Marketing,Yamaha Motor India Sales Pvt. Ltd. said: “We are very proud to be associated with Aarohan which has done a commendable job in empowering women and children through various awareness programmes on legal rights, health and education. We, here at Yamaha, have continuously strived to achieve better connect with the women customers. We introduced our first scooter ‘Ray’ which was designed keeping in mind the needs of today’s women. We then introduced numerous initiatives for women including the ‘Yamaha Female Riding Training’ Program, supporting Ponds Femina Miss India 2012,the special assembly line manned only by women etc. Also, this year again we have associated ourselves with the FBB Femina Miss India 2014 and are confident about finding the perfect beauty who will represent India on international platforms with aplomb and confidence.”