Yamaha Motor India restructures business operations, July sales growth
Restructuring of business operations saw Yamaha Motor Co of Japan restart Yamaha Motor India Pvt Ltd as the company’s regional control company in-charge of operations in India. This company would act as the regional headquarter of Yamaha Motors besides the corporate control body for all operations for Yamaha Motors.
As a result of this new restructuring, Yamaha Motors India and Yamaha Motor India Sales along with Yamaha Motor R&D India will be 100% subsidiaries of Yamaha Motor Corporation. India Yamaha Motors will however continue with joint investment from YMC and Mitsui & Co.
This rejig is a part of company’s mid term plans with special emphasis on building up organization structure and efficiency with independent vertical to concentrate exclusively on manufacture, sales, marketing and R&D.
Yamaha Motor India Sales delights Kids ahead of Independence Day with its Kid’s Carnival held in company dealerships across India
Yamaha Motor India has been busy with its Kid’s carnival in association with about 100 dealers across Indian celebrating Independence Day with kids. The campaign’s patriotic theme was aimed to strike a chord with young ones. Yamaha’s mascot, Zippy kept kids company during games, competitions and other activities. Yamaha strives to create ‘Kando’ (Japanese term denoting ‘appreciation’, ‘admiration’) for customers and as such customer engagements are pivotal. Kids Carnival is an exciting initiative to engage with dealers and customers.
Through Q2 2014, global net sales of motorcycle products were 481.4 billion yen and operating income was 11.2 billion yen. Sales volume in developed markets has increased substantially (+23% in Europe, +17% in Japan) with MT-09 and MT-07 introduced. Sales volume in emerging markets, despite scooters sales increase in India, sports models in Indonesia, and 150 cc bikes in Brazil, has decreased due to sales decline in Thailand and Vietnam. Global unit sales has declined slightly for April-June 2014.
Yamaha Motor India registered 36% growth in domestic sales through July 2014 with 50,286 units sold over June 2013 when 37,026 units were sold. July’s brisk growth is attributed to Yamaha’s robust product line-up and new launches. FZ Version 2.0 and FZ-S Version 2.0 launch in June have impacted sales growth.
Yamaha Alpha scooter launched at 2014 Auto expo continues to be the key sales contributor. India’s scooter segment is currently buoyant, and is expected to be two-wheeler industry growth driver. In this aspect, Yamaha is confident of continual growth in the months to come.
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