Yamaha Motor India March 2014 sales growth 21.3%
Yamaha Motor India Sales Pvt. Ltd. registered 29% domestic sales growth in March 2014 over March 2013. Yamaha’s connection with customers and prospective buyers has been boosted through customer-centric activities, and an exciting product line-up. Alpha scooter sales has created quite a boost.
46,052 bikes were sold in March 2014 when compared with 35,782 units sold in March 2013 in the domestic market to report 29% sales growth. Exports stood at 15,187 units in March 2014 as compared to 14,691 units sold in March 2013 to equate to 3.4% growth. Overall sales stood at 61,239 units in March 2014 while 50,473 units were sold in March 2013, equating to 21.3% overall growth.
Roy Kurian, Vice President – Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd, said, “This month has indeed been an exceptional month for us as we were able to witness a brisk growth due to our superb product line-up and innovative customer centric activities. With the launch of our family scooter-‘Alpha’ in Auto Expo along with Ray and Ray-Z, we were able to maintain consistency in our overall growth and the results projected the same. To give further leverage to this we are focused on expanding our sales & service network across the country to get closer to our customer base. We shall continue with our endeavors as far as customer engagement program is considered.”
Yamaha Motor India’s newest 113cc family scooter Alpha took centre stage when the company opted for mass delivery of its first 500 scooters sold within 10 days to customers in Bangalore. Almost 3,000 further ‘Alpha’ bookings were reported in Bangalore within a month of launch.